NOT EVEN COLD
. 2024 Fall Winter Collection .
It's time to change your routine!
After her family moved from Montana to California when she was 11, Mia McMahon immediately fell in love with the ocean and the playfulness of longboarding. An avowed wave dancer, she particularly enjoys surfing in the early mornings, soaking in the quietness and peacefulness of an empty spot.
While she loves to travel, discover new cultures, and experience new waves, she admits there’s no place like home. Mia is grateful to call SoCal her backyard, and to be surrounded and inspired daily by a like-minded community of surfers.
My passion for surfing is rooted in my love for community. Longboarding is so playful and carefree, yet also artistic and elegant. It promotes individuality and embraces all kinds of people. Through surfing, I have met people from various walks of life, united by a shared love for the ocean.
First of all, I’d probably hire a financial advisor. Second, buy a house. Third, invite five friends and a filmmaker, and go score waves in the Mentawais.
If I’m being honest, as a full-time student and restaurant worker, if the waves aren’t firing, I’m working. I use these days to catch up on everything that comes second to surfing, such as sleep, work, and school.
April 2023, three of my closest friends and I traveled to New Zealand. We lived out of a singular van and traveled around the South Island. It was hands-down the best month of my life. We scored empty waves, saw beautiful landscapes, and made memories with each other as well as with the amazing people we met along the way.
1/ Surfing cultivates self-expression. The way you ride the waves, choose your gear, and navigate the ocean reflects your unique style and personality. It’s artistic and beautiful, and that’s why I love it.
2/ Surfing beckons exploration. Whether chasing great waves or discovering remote coastlines, surfing pushes you to travel. Surfing has taken me all over the world, introduced me to new cultures, and created a worldwide community of friends.
3/ Get humbled. Surfing serves as a continual reminder of the uncontrollable forces around you. It reminds you that you’re just a small piece in a very big world.